Digital General

Best Time to Post a Story on Instagram


The best time to post a story on Instagram is when users are most active. Sharing great stories, using filters, and creating an engaging editorial plan may not be enough to succeed on Instagram. This social network is constantly growing, and even with nearly a billion users every month, your post may go unnoticed until it gets the success it deserves.

That’s why it’s essential to know the best time to post a story on Instagram to maximize results regarding likes and new followers. So if you want to know when to post on Instagram and how Instagram works, you’ve come to the right place.

This means that Instagram is a rapidly changing algorithm, a kind of guidebook. Now, with the latest updates, Instagram is showing content with higher engagement value. By engagement, we mean the attention this story creates in users, that is, how much it views on Instagram. Therefore, it becomes essential to understand when users are more active and easier to track.

Best Time to Post a Story on Instagram: Analyze Your Followers

As we mentioned at the beginning of this article, there is no single best time to post a story on Instagram. Different timeframes depend strictly on your target audience (followers). In fact, users following you may be active at other times and may even have a different time zone than yours. Let’s see together how to find the best time to post on your Instagram profile.

Find Your Followers’ Home Time Zone

The first thing to consider is the time zone, which varies from country to country. For example, your target audience is users in a country that is 7 hours ahead. Let’s say you share a story at 21:00 this way. But for most of your followers, it’s 04:00. Everyone is assumed to be asleep at the time, so there will be less engagement and less organic reach with that story post.

However, it’s time to analyze your followers and determine their time zone. You can use the analytics tool that Instagram offers. If you don’t know where it is, follow these steps:

  • Open Instagram
  • Go to your profile page.
  • Click on the statistics icon (top right)
  • Go to the ‘Followers’ section at the bottom of the list
  • Click ‘More…’ to view details
  • On this screen, you will also be able to view statistics on gender, age range, locations, and graphs of activity hours/days.
  • For the time zone, you can rely on the data of the most popular places. You can filter by city and country to find out if your followers are from your country and learn about a particular city. Additionally, from the timeline chart, you can find the best time to post your posts on Instagram. There is also the possibility of filtering for the days of the week.

Find Your Followers Home Time Zone

When Should You Post a Story on Instagram?

In reality, there is no secret to when to post on Instagram because there is no single and defining moment. The best time to post a story on Instagram depends on several factors, such as the event moments of the goal you want to achieve.

Instagram shows your content to those most interested in the topic, but then those users need to interact with the post, view it, comment on it, tag their friends, like it, etc. Therefore, to understand when to post on Instagram, you should try alternative times in different time zones.

Best Times to Post a Story on Instagram

A report published in 2022 (US data), describes the best time to share a story on Instagram:

  • Wednesday: 15:00
  • Thursdays: 05:00, 11:00, 15:00, and 16:00
  • Friday: 05:00

Generally, engagement is highest between 09:00 and 18:00 on weekends. The best days are always Thursday, and Sunday has the lowest interaction.

Best Times to Post a Story on Instagram

Most Useful Strategies for Story

There has been a lot of research into the best time to post a story on Instagram. But every Instagram account has a unique audience with different characteristics. That’s why you need to evaluate on a case-by-case basis to determine when it’s most effective to post on Instagram. There’re some precautions you should always take into account, and you can create timeframes based on these considerations:

  • Avoid posting during working hours.
  • Some statistics show that postings in the morning before office hours may prevail, as people spend time socializing over breakfast.
  • Another effective period is the lunch break; it’s between 12:30 and 14:30.
  • Post stories when people leave work, for example, after 18:00.
  • Another good time is to send mail in the evening, between dinner and after dinner, between 19:00 and 22:00.
  • Pay attention to the time zone if your destination includes foreign and non-continental countries! Analyze the status of your followers by avoiding posting while they sleep. Doing some research, you need to understand where your followers are coming from.

Friday is the best day to post on Instagram as there’re more active users.

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